Beyoncé Debuts New Song In H&M Commercial
The summer wear campaign for H&M featuring Beyoncé has begun its rollout with a breezy new commercial. In the spot, which features Bey's new song, "Standing in the Sun," the R&B songstress sports a bikini, while roaming a beach setting.
The new line will be available beginning in May at H&M stores worldwide and online.
"I've always liked H&M's focus on fun and affordable fashion," says Bey. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements-fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
Part of the H&M's new summer line, which is dubbed H&M for Water, will be donating 25% of the profits to H&M for WaterAid, a fund set up to help poor people get potable water.
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